From Creativity to Code and Back Again
1998 - 2021
The foundation
The foundational years were spent in the trenches of the web. I mastered core web languages (HTML, CSS, and JS), ultimately gaining code mastery in PHP and various database systems.
I specialized heavily in WordPress development, building complex, high-performance, mobile-responsive e-commerce solutions.
This deep dive into full-stack development taught me to debug, optimize, and secure systems, ensuring every project was built on a scalable foundation.
2021 - 2023
The focus on experience
I recognized that usability is just as crucial as clean code. This led to a deliberate pivot toward User Experience Design (UX), user research and wireframing.
I formalized my skills with specialized UX training and adopted industry-standard tools (Figma, Adobe XD).
My role evolved to strategically integrate visual design and site administration, guaranteeing that every digital product was functional and intuitive for the user.
2023 - present
Then & now
Today, my focus is on delivering comprehensive product design and advanced front-end development solutions. I apply my extensive technical knowledge and UX strategy to every client challenge (see services).
Recently, I leveraged my dual expertise to create a robust and efficient platform for a multinational financial company (see Linkedin profile).
I now combine design thinking, web development, and UX strategy to craft seamless and highly effective digital experiences—from concept to code, focused on performance optimization and measurable growth (see my portfolio).
Skills
Wordpress
xp 12 years
html y css
xp 27 years
javascript
xp 9 years
Prestashop
xp 4 years
shopify
xp 8 years
adobe xd
xp 5 years
figma
xp 5 years
photoshop
xp 20 years
illustrator
xp 20 years
indesign
xp 20 years
acrobat
xp 10 years
canva
xp 5 years
Certifications
UX Design

Adobe design
Central Tech

Web design
Central Tech

Moodle Admin
UTN
