From Concept to Launch.
A curated selection of digital products, operational workflows, and brand architectures where I led the strategy, technical execution, and quality assurance.
Higher Ground
End-to-End D2C Streetwear Brand
Product Lead | E-commerce | DTF Operations
Led the complete lifecycle of a new apparel brand. Engineered the digital storefront, visual identity, and the physical Direct-to-Film (DTF) production workflows.
Élara
Wellness Brand Architecture<
Design System | Brand Strategy | Product Handoff
Developed a comprehensive visual architecture for a cosmetics brand, translating digital typography and color systems into precise physical serigraphy specifications for glass packaging..
Serena Vall
Sports Club Operational Identity
Strategic Branding | Apparel Design | Operational Roadmaps
Conceptualized the brand identity and operational roadmap for a local football club, including streetwear-inspired kits and structured sponsorship proposal workflows.